LG OLED AI OLED77B5PUA 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Black

About this product

World's No.1 OLED TV Brand

Celebrating 12 years of perfecting award-winning OLED TV technology.

Refined picture, powered by AI

Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.

Perfect Black & Perfect Color

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels, even in bright rooms.

Bring home the magic of home cinema

Experience the magic of the big screen right from your couch. Loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos® for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™, allowing you to see films just as the director intended.

Game with the power of LG OLED

Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game without any blurring or tearing to keep up with the fastest games. LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium & VRR to further improve gaming. HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud, the LG Game Dashboard & Game Optimizer put all the control at your fingertips.

Elevate your gaming with Xbox Game Pass Ultimate

Bring games to life with LG TV's vivid 4K upscaling and enjoy hundreds of high-quality Xbox games through the Xbox app on your LG Gaming Portal. No console needed. Just grab your favorite, compatible controller and launch the Xbox app on your TV to start playing the games you want.

A universe of entertainment at your fingertips

Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand. Plus with LG’s Re:New Program enjoy future software updates and feature refreshes.

Personalized Picture & Sound Wizard for a Customized Experience

Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.

Personalized search and recommendations

Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.

It really is like magic

Our AI Magic Remote allows quick and easy access to key TV features and functions by accessing controls via the new AI button. Use the Magic Remote pointer or speak into the remote by selecting the AI icon to quickly access what you are looking for.

TV Mirroring: Seamlessly Connect and Share

Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.

Ready assist with your connect devices

Control your TV and connected devices with built-in support for ThinQ, Google Assistant, Amazon Alexa, Matter and Apple HomeKit.

Brilliant LG OLED picture meets immersive sound with LG Soundbars

If you’re looking for the best - choose LG S95TR Soundbar. With 5 up-firing speakers Dolby Atmos® sound and WOW Orchestra – for synchronized audio between your LG TV and LG Soundbar – you’ll experience our boldest and most brilliant pair yet. Learn more about the LG S95TR Home Theater Soundbar.

Manufacturer warranty information

1 year parts & labor